Account Manager
PURPOSE
The Account Manager plays a crucial role in driving revenue growth by acquiring new clients, nurturing existing relationships, and securing new even projects. Acting as the frontline representative of the organization, they identify opportunities, understand client needs, and offer tailored solutions that align with the company’s strategic goals.
In the short term, the Account Manager focuses on expanding the client base and achieving quarterly sales targets. Over the long term, they contribute to client retention, sustainable revenue streams, and the positioning of the company as a preferred partner in the event management industry.
ROLES & RESPONSIBILITIES
• Identify and acquire new clients through research, cold outreach, events, and referrals.
• Build and maintain strong relationships with current clients to ensure satisfaction and loyalty.
• Secure new event projects by presenting tailored proposals and service offerings.
• Collaborate with Business Development, Projects, Finance, and Procurement teams to ensure alignment and feasibility of client proposals.
• Deliver quarterly sales targets in terms of revenue and new client acquisition.
• Represent the company professionally in client meetings, presentations, and industry events.
• Maintain accurate and timely documentation in the CRM system regarding sales activities, client information, and project opportunities.
• Provide periodic updates and insights on market trends, client feedback, and opportunities to the Business Development Director.
The responsibilities of the position are not limited to those described, but include all those necessary or useful for the proper performance of the function.
INTERACTION
INTERNAL
- Collaborate with: Business Developers, Project Managers, Finance Team, and Procurement
- Report to: Business Development Director
EXTERNAL
- Engage with new and existing clients to understand their needs and deliver tailored solutions.
- Represent the company in external engagements, meetings, and industry activations.
INDIVIDUAL ANNUAL PERFORMANCE INDICATORS (“KPI”)
1. Quarterly revenue targets achievement
2. Number of new clients acquired per quarter
3. Client retention rate (measured through project renewals and satisfaction)
4. Number of new projects secured from existing and new clients
5. CRM data accuracy and timeliness of updates